Sameer Ahmad

‘Sting’ energy drink likely to be  banned in J&K

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Srinagar: Food Safety Authority Anantnag has recommended commissioner Food Safety Jammu and Kashmirto ban the sale of energy drink ‘Sting’ as the company has not taken any concrete measures to ensure risk free distribution and consumption of the product till date despite several notices.

Officials told GMK that the ban will be imposed on the drink as the drink is for restricted use, but is available in open market.

“What measures have they put in place to keep the usage of the drink,” officials had asked the company.

Keeping the health hazards in mind, the AFSA had sent a Prohibitionary notice under section 34 (3) to Managing Director M/S Jai Beverages pvt ltd industrial Complex Bari Brahmna Jammu vide order No FSSA/DO/ANG/464-66 Dated 23/03/2019.

The notice served to the company reads that excessive use of caffeinated food products can prove fatal for its consumers.

Officials said that they have come to conclusion that the manufacturer has not taken any concrete measures to ensure risk free distribution or consumption of the product till date.

“The product can not be consumed by a range of consumers including children/lactating women, pregnant women and more importantly by persons sensitive to caffeine which in a sense is a broader term and needs to be explained to the general public through comprehensive awareness campaign,” letter sent to FSA J&K reads.

Official said that the important deceleration displayed on the caffeinated drink that the daily intake of the product shall not be more than 500ml day i.e “consume not more than 500ML day” is not visible to the naked eye and may put the health of the consumers at risk.

“The sale of the product requires a proper system to be in place for ensuring its restricted use by the consumers,” notice reads.

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