Guaranteeing tourism this Season Governor facing uphill task
Srinagar: Notwithstanding political uncertainity and continuous road blockades due to constant landslides’ followed by 2 days a week intervals for civilians movement on Jammu-Srinagar National Highway, are alike responsible for drastic downfall in tourist inflow in Kashmir valley. And, things otherwise also not been taken care earnestly to monitor or control the exorbitant air ticket rates for this sector besides no serious efforts also been made to confirm trouble free traffic movements on alternate Mughal road as well.
All above reasons, together with the threats of shooting stones besides 4-5 hours of regular (if not deliberate) traffic blockage-queue, duly created by ‘ARMY’s, CHECK-NAKA-POST at MUGHAL ROAD’ etc. are equally converted responsible to the severe downfall in tourist arrivals, to the Kashmir valley. This is once again for the kind information of his ‘Excellency Sh. Satya Pal Malik, The Governor of Jammu & Kashmir State that above five lakh people are involved in the tourism industry. Those includes, tourism, hotels, dhaba walas, handicrafts, cafes-eating points, photographers, and transporters or shopkeepers on banks of Dal Lake etc. and are genuinely facing a financial crisis and few are near starvations due to the policies like demonetization and implementation of GST as well.
If truth be accepted, this April-May of 2019, some of local businessmen related to the tourism industry have not even welcomed their initial customers, resulted the worst crisis with many hotels closing down, staff being laid off and people associated with big business looking for alternative businesses and few planning to divert and in quest of job avenues there-for.
This is an unsuccessful reality that Tourism, which is in Jammu and Kashmir’s economy always played a major role and considered as the most noticeable strength but besides big slogans each time thrown into winds and things otherwise gone to worst not only because of prevailing circumstances of unrest but Government’s ignorance also deteriorated the situation of business.
A retired bureaucrat however, told GMK that the Modi government, under the Prime Ministers Development Package, has sanctioned Rs 2,000 crore for the tourism sector in J&K. And, as usual lot many series of meetings by the officials of the state tourism department also been conducted to ensure the implementation or kick-start beginnings but per the traditional speed nothing much done or seen on grounds. Regimes, in Government alongside Hurriyat leaders also just repeatedly urged people to visit Kashmir and also appealed tourists to visit Kashmir and explore both the beauty of the place and the reality on ground. Kousher-Mousher Girl Zara also told GMK that tourism is not only a growth engine but also an export growth engine and employment generator in this state. The sector has a capacity to create large-scale employment, both direct and indirect, for diverse sections of the society from the most specialised to the unspecialised workforce, Zara felt. But despite near 1600 registered hotels and restaurants in the state apart from 84 tourist bungalows and huts, the state government this year, is not seen taking much possible steps to ensure trouble free tourism. Then, for what efforts been made to develop world-class tourism infrastructure at tourist destinations or circuits or Mega Circuits that is, Buddhist Circuit for Leh, Sufi Circuit for Kashmir and Spiritual Circuit for Jammu agreed by Ministry of Tourism, Government of India, asker Zara while interacting with GMK.
By all said and done, till the time trouble free roads connectivity’s be made ensured by present presidential Governance, a reasonable air fare must be made accessible for tourists and locals, if Govt. of India, genuinely would like to win the hearts of people of J&K. So-what? If an economical helicopter chopper services from Jammu to Srinagar and returns, be made bestowed upon in the service of people of J&K; communicated Sourabh and Zahoor, a state level businessmen from this unlucky state of J&K.